While analyzing office 2.0 software, I had a deep insite. I found the single factor connecting all successful web 2.0 applications.
I’ll let you have a look at several very interesting applications and give you a chance if you see it too: Highrise (CRM by 37Signals – also the writers of some brilliant web2.0 businessbooks), Funella (online CRM), Xero (online accounting), CapsuleCRM, Batchbook, and Relenta.
Did you see it? It’s the green button. Every web2.0 application seems to need a green button. I’m not sure but I think that the people at 37Signals might have defined the green button first and it seems everyone agrees this will lead to more sales. Well… not everyone as CapsuleCRM chose orange (very bold) and Relenta doesn’t have a button at all (what are they thinking 🙂
Actually the range of applications Ive been looking at, show that the online office is really a real option for anyone trying to avoid costs and cumbersom local servers.
Michiel Klønhammer 